Our Team

Alan Daniels

Business Development Director

A well-known figure in the industry, Alan first joined the emergency lighting industry in 1976 and with a break of only 2-3 years has worked in it ever since. Having qualified in both electrical/electronic engineering and mechanical engineering, Alan has worked in product and general management, as well as design and technical roles in a variety of positions and companies.

After joining P4 in 2006, Alan continued to serve as a Council Member for the Industry Committee for Emergency Lighting (ICEL), as he has since the 1980s. Over many years Alan has been involved in the development of standards for emergency lighting in the UK and in Europe and for training many recruits to the industry.

Alan has responsibility for various aspects of P4’s business including the company’s quality management and accreditation with external bodies. A former P4 Technical Director, Alan provides support to the technical department and sales team whenever required. He regularly delivers CPD presentations and speaks at industry events on behalf of P4 as well as writing articles about emergency lighting issues.

Steve Rham

UK Sales & Marketing Director

Steve Rham joined P4 in 2013 as Area Sales Manager for the South East covering South London, Surrey, Sussex Kent and Hampshire. In 2019 Steve was promoted to Sales and Marketing Manager and in 2021 was promoted to the position of Sales Director.

As well as heading up P4’s UK sales team, Steve also looks after a number of key clients who benefit from his 30 years of emergency lighting design and sales experience.

Prior to working for P4 Steve worked in emergency lighting, fire sales and electrical contracting.

Rob Warner

Managing Director

Having led the P4 manufacturing team for some years, Rob was appointed Managing Director in 2007 and continued to lead the company from strength to strength. Today, P4 is the leading independent self-testing emergency lighting company in the UK.

Son of P4’s founder Peter, Rob joined the company in 1995, after gaining qualifications and experience in production engineering. He has been able to use his background to hugely benefit P4 over the past years, by developing its processes and methods to provide customers with industry leading service and customer care.

After moving with his family to North Norfolk in the mid 2000s, Rob is actively involved in the local community, alongside his demanding role leading P4. This regularly takes him to all parts of the country to assist and guide the company’s sales and service teams.

Aaron Kent

Technical Director

Aaron joined the P4 team in 2016 as a Maintenance and Commissioning Engineer and quickly established himself as a vital part of the engineering team. In early 2017, he worked with software design engineers and aided in the development of the P4 Fastel Wireless system. During this process, he built up an extensive knowledge of the P4 system.

Aaron was appointed Engineering and Technical Manager in 2019, and moved to Norfolk to spend more time in the P4 office. Promoted to Technical Director in 2023 he now focuses his time on project management, P4 engineer support, technical support, P4 system development and BSI accreditation.

Wendy Lynes

Business Administration Manager

Wendy joined the P4 team in 2018 as a Design Administrator following her move to Norfolk. With over thirty years’ experience in administration, she quickly became a vital part of the P4 team, with a keen eye on managing project needs and working to deadlines. In early 2021, Wendy was appointed Business Administration Manager, she now focuses her time looking after Human Resources, overseeing the administrative resources for the business and supporting the Directors.

Caroline Armstrong

Business Systems Manager

Caroline joined the P4 team in 2021, with in excess of 20 years’ experience in quality management systems in manufacturing industries. Within quality management she also covers Health & Safety and Environment requirements. Caroline’s role covers all areas of the business to ensure Products and Services we supply comply with quality and compliance as set out in our industry standards. To ensure the company’s continual improvement and status as market leaders within the emergency lighting industry through effective processes and procedures.

Paul Woodbine

Finance Manager

Paul joined the P4 team in 2009, having spent 15 years in an accounting practice, where he qualified as MAAT and 11 years as Finance Manager at a local leisure resort. Paul’s role covers the day to day management of the company finances, management reporting and the company payroll.

Sales Team

Rob Brind

Area Sales Manager

Rob Brind joined P4 in 2024 as Area Sales Manager for the Southwest region.

Experience includes 35 years in the lighting industry, spending ten years in London working with specifying consultants and end users.

25 years running a business in the Middle East and Southeast Asia, which delivered high end retail concepts, also Education, Healthcare and commercial building projects.

Rob is Project focussed, with a drive to deliver the correct solution for the customer.

Now based in Exeter, Devon, Rob is looking to bring his expertise and wealth of knowledge to the P4’s existing customer base and new clients, in the southwest area.

Matt Fraser

Business Development Manager

Matt Fraser joined P4 in 2009. He has over 23 years’ experience working in life safety solutions, and brings a wealth of knowledge and expertise to the P4 team.

As Business Development Manager, Matt provides a strategic approach to National Accounts, in addition to managing key universities, NHS Trusts and public/private sector accounts across his own area. Based in Staffordshire, Matt covers the East & West Midlands, Warwickshire, Worcestershire, Staffordshire, Cheshire and Mid/North Wales.

Matt is passionate about customer service and delivering a consultation-led approach to existing and new end users of the P4 emergency lighting system. As an experienced surveyor and project manager, Matt is able to provide technical briefings, surveys and specialist advice to electrical designers, installers and end users.

Rob Oldland

Area Sales Manager

Rob Oldland joined P4 in May 2024 as the Area Sales Manager for the East, covering Kent, Essex, Cambridgeshire, East Anglia and Norfolk. Rob takes pride to make sure his customers get the best service and return on investment from their P4 Fully Automatic, Self Testing Emergency Lighting Systems.

Prior to working for P4, Rob held National roles over the past 28 years for two of the largest high street names in the UK focused on sales process, customer experience and account management.

Matt Sherran

Area Sales Manager

Matthew joined P4 in 2014 as an Area Manager covering the North West, Yorkshire and the Humber. He has delivered numerous projects within the healthcare, education and local government sectors.

During his time at P4, Matthew has gained substantial knowledge on the compliance of emergency lighting, and has provided solutions to all manner of applications.

Craig Turner

Area Sales Manager

Craig Turner joined P4 in August 2024 as Area Sales Manager covering North London, Hertfordshire, Buckinghamshire, Northamptonshire, Oxfordshire & Gloucestershire.

Craig has a wealth of knowledge in both mains and emergency lighting having been in this field for over 30 years. He is passionate about building relationships with both existing and new clients to ensure a positive experience with all services and projects.

Ryan Wood

Area Sales Manager

Ryan joined P4 in May 2022 to cover Kent, London SE & E postcodes.

Ryan comes from a mains lighting background where he accrued a wealth of knowledge working with Specifiers throughout the southeast for nearly 30 years. He worked for Ridi & Reggiani Lighting (amongst others) in the past.